Record Yield
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Market19 October 2026 · 2 min read

Who buys company data? The six types of buyer

It's not just the household-name AI labs; at least six kinds of organisation now pay for company data.

✓Frontier AI labs✓Training-data partners✓Enterprise AI teams✓Model evaluation firms✓Vertical AI start-ups✓Data marketplaces
The six buyer types

How they differ

  • Labs pay most but negotiate hard and favour exclusivity.
  • Data partners buy to resell or prepare for labs.
  • Evaluation firms want smaller, very clean test sets.
  • Vertical start-ups want sector-specific records.

See who's been reported as buying on our market overview and deal tracker.

Key takeaways
  • Several buyer types means real competition.
  • Each values different data.
  • Matching data to buyer raises price.

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