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OpenAI's reported annual offers to publishersThe Information via Bloomberg Law (Jan 2024)
What OpenAI pays publishers: the $1m–$5m benchmark
When The Information reported that OpenAI was offering publishers between $1m and $5m a year, it gave the whole data market its first reference price.
Reading the benchmark
- It's for ongoing news content, not a one-off archive.
- Bigger, unique archives negotiated far more.
- Company records are priced differently: per archive, by size and quality.
Estimates on our deal tracker for undisclosed publisher deals use this range as the starting point.
Key takeaways
- $1m–$5m a year was the reported going rate for publishers.
- Unique, large archives beat it.
- Use benchmarks to sanity-check offers, not to set them.
What could your company's records earn?
A free, nine-question estimate. No files, no logins.
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